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BrandLa Première Robe, the irresistible new Little Black Dress from Guerlain

La Première Robe, the irresistible new Little Black Dress from Guerlain

La Première Robe, the irresistible new Little Black Dress from Guerlain
La Première Robe, the irresistible new Little Black Dress from Guerlain

Guerlain is an emblematic brand of French perfumery. Indeed, its longevity is exemplary and we can no longer count the number of successes emanating from its workshops. Also, among the many creations of the house, La Petite Robe Noire is one of the bestsellers. This figure drawn in Indian ink is adored by all and its tangy scent seems to seduce anyone who crosses its path. Guerlain has therefore decided to revisit its star essence. The First Robe has just been released and is already described as being totally irresistible.

The success story of La Petite Robe Noire

La Petite Robe Noire is a perfume that was developed by Thierry Wasser. Indeed, this is the exclusive nose of the Guerlain brand. Moreover, he is the first to have taken this position without coming from the family line. It must be said that this worthy successor has an incredible reputation in the field. Also, it is not La Petite Robe Noire which will prove to us the opposite. Indeed, as soon as it was released in 2012, this perfume was a resounding success. It must be said that it was accompanied by a marketing campaign of unparalleled scale. In addition, La Petite Robe Noire did not fail to surprise more than one. Indeed, Guerlain did not call on any interplanetary star to lend its face to its essence. The mark requested, on the other hand, to the illustrator duo Kuntzel and Deygas to draw a silhouette in Indian ink to serve as his muse. Today, it has become an emblematic image of the perfume sector. Since its release, La Petite Robe Noire has never stopped pointing the tip of its nose. It is therefore logical that this beautiful olfactory story is currently continuing with the release of the brand new Première Robe.

Who is Guerlain’s new Première Robe?

La Première Robe is a juice that has been developed again by perfumer Thierry Wasser. This one is described as charming and luxurious, floral and fruity, playful and irresistible. In short, he is just as attractive as his elder brother. Its scent begins with an invigorating combination of bergamot and pink berries. The whole thing is however softened by the presence of black cherry, a fruit with a sweet scent and slightly amended. Moreover, this olfactory note continues in the heart of the essence which is full of fines. Nevertheless, it is here that La Première Robe comes to explode all her femininity. This is expressed in particular through the black rose, the most feminine flower there is. Finally, the whole evolves towards a deeper and more intense trail made up mainly of tonka bean, black tea, licorice and patchouli. Also, the bottle of La Petite Robe Noire has also been revisited for the occasion. Again, Guerlain called on Olivier Kuntzel and Florence Deygas. They simply added a touch of modernity and color to the whole. From now on, the La Première Robe bottle is embellished with a bright color inspired by the lipsticks of the range created by the talented Olivier Echaudemaison, creative director at Guerlain. The rendering of this new packaging is more sparkling than ever. He is absolutely attractive. the La Première Robe bottle is embellished with a bright color inspired by the lipsticks of the range created by the talented Olivier Echaudemaison, creative director at Guerlain. The rendering of this new packaging is more sparkling than ever. He is absolutely attractive. the La Première Robe bottle is embellished with a bright color inspired by the lipsticks of the range created by the talented Olivier Echaudemaison, creative director at Guerlain. The rendering of this new packaging is more sparkling than ever. He is absolutely attractive.

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